Award-Worthy Storytelling: Steen Agency’s Work Showcased at Microsoft’s Flagship Event
- Steen Agency
- 20 nov. 2024
- 2 min läsning
Uppdaterat: 21 nov. 2024
Chicago, IL — November 21, 2024 — Steen Agency is proud to announce that one of its latest productions, a Microsoft Customer Story highlighting Folksam’s cybersecurity transformation, has been selected for Microsoft Ignite 2024, Microsoft’s premier global event. This recognition celebrates the power of impactful storytelling in bringing complex technological advancements to life.
The story, presented as both a video and an article, was chosen for its ability to connect audiences with Folksam’s innovative approach to cybersecurity. By integrating Microsoft Defender and Sentinel, Folksam has drastically improved its ability to detect and mitigate cyber threats in real-time, protecting sensitive data for over half of Sweden’s population.
“For us, it’s not just about the tools used, but how we tell the stories behind them,” says Lars-Petter of Steen Agency. “This project with Microsoft and Folksam exemplifies how thoughtful storytelling can highlight not only the technical achievements but also the human and societal impacts.”
About the Story
The Folksam story demonstrates the transformative potential of Microsoft’s cybersecurity tools, focusing on:
• The shift from traditional, manual threat detection to a near real-time response system.
• The development of in-house cybersecurity expertise, supported by Microsoft’s educational resources.
• A vision for the future, including the role of Generative AI in creating secure and innovative workplaces.
Through compelling interviews and visuals, the story highlights Folksam’s mission to provide security not just for today, but for decades to come, aligning technological advancement with sustainability.
Microsoft Ignite 2024
Held at Chicago’s McCormick Place from November 19-22, Ignite is Microsoft’s flagship technology event, featuring thousands of IT professionals, developers, and business leaders. The Folksam story was selected from a global pool of submissions, emphasizing the importance of storytelling as a tool to communicate complex ideas and inspire audiences.
About Steen Agency
Steen Agency is a creative communications agency specializing in B2B storytelling through digital content. Working with global clients like Microsoft, TD SYNNEX, and Sandvik Coromant, the agency combines technical expertise with creative vision to craft narratives that resonate with audiences and drive engagement.
